Isitshixo somnyango esikrelekrele luhlobo lwesitshixo esidibanisa ubuchwepheshe be-elektroniki, boomatshini, kunye nobenethiwekhi, obubonakaliswa bubukrelekrele, ukulula, kunye nokhuseleko. Sisebenza njengecandelo lokutshixa kwiinkqubo zokulawula ukufikelela. Ngokukhula kwezindlu ezikrelekrele, izinga loqwalaselo lwezitshixo zomnyango ezikrelekrele, njengecandelo eliphambili, liye landa ngokuqhubekayo, nto leyo eyenza ukuba ibe yenye yeemveliso zezindlu ezikrelekrele ezamkelwe kakhulu. Njengoko ubuchwepheshe buqhubeka buhambela phambili, iintlobo zeemveliso zokutshixa zomnyango ezikrelekrele ziya zisanda ngokwahluka, kubandakanya iimodeli ezintsha ezinokubonwa kobuso, ukubonwa kwemithambo yesundu, kunye neempawu zeekhamera ezimbini. Ezi zinto zintsha zikhokelela kukhuseleko oluphezulu kunye neemveliso eziphambili, zibonisa amandla amakhulu emarike.
Iindlela zokuthengisa ezahlukeneyo, kunye norhwebo lwe-intanethi oluqhuba imakethi.
Ngokuphathelele iindlela zokuthengisa zezihluthulelo zocango ezikrelekrele, imakethi ye-B2B isengumqhubi oyintloko, nangona isabelo sayo sehlile xa kuthelekiswa nonyaka ophelileyo, ngoku simalunga nama-50%. Imakethi ye-B2C yenza i-42.5% yentengiso, ngelixa imakethi yabaqhubi ibandakanya i-7.4%. Iindlela zokuthengisa ziphuhliswa ngendlela eyahlukeneyo.
Iitshaneli zemarike ze-B2B ziquka ikakhulu uphuhliso lwezindlu kunye nemarike yokufaka iingcango. Phakathi kwezi, imakethi yophuhliso lwezindlu ibone ukwehla okukhulu ngenxa yokuncipha kwemfuno, ngelixa imakethi yokufaka iingcango ikhule nge-1.8% unyaka nonyaka, nto leyo ebonisa ukwanda kwemfuno yezitshixo zomnyango ezikrelekrele kumacandelo orhwebo afana neehotele, ii-inns, kunye nee-guesthouses. Imakethi ye-B2C iquka zombini iitshaneli zokuthengisa ezikwi-intanethi nezingaphandle kwe-intanethi, kunye ne-e-commerce ekwi-intanethi ekhula kakhulu. I-e-commerce yendabuko ibone ukukhula okuzinzileyo, ngelixa iitshaneli ze-e-commerce ezisakhulayo ezifana ne-e-commerce yoluntu, i-e-commerce esasazwa bukhoma, kunye ne-e-commerce yoluntu inyuke ngaphezulu kwe-70%, nto leyo eqhuba ukukhula kwentengiso yezitshixo zomnyango ezikrelekrele.
Izinga lokuseta iingcango ezikrelekrele kwizindlu ezinefenitshala epheleleyo lidlula i-80%, nto leyo eyenza ezi mveliso zibe zezona zisemgangathweni ngakumbi.
Izikhiya zeminyango ezikrelekrele ziye zaba yinto eqhelekileyo kwimarike yezindlu ezinefenitshala epheleleyo, kunye nezinga lokumisela elifikelela kwi-82.9% ngo-2023, nto leyo eyenza ukuba ibe yeyona mveliso yezindlu ezikrelekrele eyamkelweyo kakhulu. Kulindeleke ukuba iimveliso zobuchwepheshe obutsha ziqhubele phambili ukukhula kwamanani okungena.
Okwangoku, izinga lokungena kweengcango ezikrelekrele eTshayina limalunga ne-14%, xa kuthelekiswa ne-35% eYurophu nase-United States, i-40% eJapan, kunye ne-80% eMzantsi Korea. Xa kuthelekiswa neminye imimandla yehlabathi, izinga lokungena kweengcango ezikrelekrele eTshayina lihlala liphantsi.
Ngenxa yokuqhubela phambili kwetekhnoloji, iimveliso zokutshixa iingcango ezikrelekrele zihlala zivelisa izinto ezintsha, zibonelela ngeendlela zokuvula ezikrelekrele ngakumbi. Iimveliso ezintsha ezinezikrini zemingxunya yokujonga, izikhiya zokubona ubuso ezingabizi kakhulu, ukuqaphela imithambo yesundu, iikhamera ezimbini, kunye nokunye ziyavela, zikhawulezisa ukukhula kokungena kwemarike.
Iimveliso zobuchwepheshe obutsha zichanekile, zizinzile kwaye zikhuselekile, kwaye ziyahlangabezana nokufuna kwabathengi ukhuseleko, lula, kunye nobomi obukrelekrele. Amaxabiso azo aphezulu kunexabiso eliqhelekileyo leemveliso ze-e-commerce zemveli. Njengoko iindleko zobuchwepheshe zisihla kancinci, ixabiso eliqhelekileyo leemveliso zobuchwepheshe obutsha kulindeleke ukuba linciphe kancinci kancinci, kwaye izinga lokungena kwemveliso liya kwanda, ngaloo ndlela kukhuthazwe ukukhula kwenqanaba lokungena kwemarike iyonke yezihluthulelo zomnyango ezikrelekrele.
Baninzi abantu abangena kweli shishini kwaye ukhuphiswano lwemarike lunamandla.
Ukwakhiwa kwemveliso yendalo kukhuthaza uphuhliso oluphezulu lwezihluthulelo zomnyango ezikrelekrele
Njengobuso "bezindlu ezikrelekrele", izikhiya zengcango ezikrelekrele ziya kuba zibaluleke ngakumbi ekunxibelelaneni nezinye izixhobo okanye iinkqubo ezikrelekrele. Kwixesha elizayo, ishishini lokutshixa iingcango ezikrelekrele liya kusuka kukhuphiswano lobuchwephesha olucocekileyo ukuya kukhuphiswano lwendalo, kwaye intsebenziswano yendalo kwinqanaba leqonga iya kuba yinto ephambili. Ngokudityaniswa kwezixhobo ezahlukeneyo kunye nokudalwa kwekhaya elikrelekrele elibanzi, izikhiya zengcango ezikrelekrele ziya kubonelela abasebenzisi ngamava obomi alula, asebenzayo kwaye akhuselekileyo. Kwangaxeshanye, ngokuqhubeka kweteknoloji, izikhiya zengcango ezikrelekrele ziya kuqalisa imisebenzi emitsha ukuze kuhlangatyezwane neemfuno ezahlukeneyo zabathengi kwaye kukhuthazwe uphuhliso oluphezulu lweshishini.
Ixesha leposi: Julayi-24-2024






